
PRESENTS
PROJECT PITCH IT
SEASON 10

The one place in Wisconsin where ...
Entrepreneurship + Education + Entertainment
= Inspiration!
Engage. Learn. Enjoy! Watch Project Pitch It! Watch Wisconsin entrepreneurs pitch their dynamic ideas to a panel of leading business moguls who question, advise, and challenge the participants to take their ventures to the next level. In each episode, three entrepreneurs demonstrate their game-changing innovations and vie for weekly awards valued at more than $40,000.
Take a sneak peek at Season 10!
Meet the Moguls
Project Pitch It Executive Producer/Creator, Bev Greenberg, extends heartfelt thanks to the Moguls, whose commitment and support help make Project Pitch It a reality. The Project Pitch It moguls have their own self-made inspirational success stories to share. Each never gave up, had goals, valued education, and took risks. All are dedicated to helping other Wisconsin entrepreneurs untap their human potential and achieve their business dreams.

Jerry Jendusa
Jerry is the Host and Executive Producer of Project Pitch It and a seasoned entrepreneur and family business advisor with decades of experience building, scaling, and successfully exiting companies.
He is the founder of BREAKTHRU, where he helps individuals and teams unlock performance and drive meaningful growth, and The BREAKTHRU Family, which focuses on aligning family, work, and wealth to support long-term legacy building.
Jerry’s perspective is grounded in real-world experience. He co-founded EMTEQ as a basement startup and grew it into a global aerospace company generating over $100M in revenue before its successful exit.
He currently serves as an Advisory Member for the UWM Lubar Center for Entrepreneurship’s Entrepreneur in Residence Program and has been a judge for Ernst & Young’s Entrepreneur of the Year from 2019–2025. Beyond business, Jerry is deeply committed to helping the next generation thrive. He is involved with Make-A-Wish Wisconsin, the Pat Connaughton Foundation, and serves on the board of Children’s Wisconsin’s Mental and Behavioral Health group.
In 2023, Jerry received the Lifetime Achievement Award at the BizTimes Innovation + Entrepreneurship Forum.

Harris Turer
Harris Turer joins Project Pitch It as a Mogul in Season 8. Harris is currently in his 20th season as the principal owner of the Milwaukee Admirals Hockey Club. Turer helped lead a group of Milwaukee area businessmen in the purchase of the team in April of 2005 from the estate of the late Jane Bradley Pettit.
Since Turer’s purchase of the Admirals, the organization has become particularly visible in the community through activities and donations. The team started its own charitable arm called the Power Play Foundation with the goal of providing money to non-profit organizations in southeastern Wisconsin, particularly those focused on youth oriented organizations and activities. Since 2006, the Power Play Foundation and the team have donated over $3,000,000 that has come from various activities, promotions, and donations.
Turer is active in the Milwaukee community on a personal level serving on the Board of Directors of the Boys and Girls Clubs. He also has a scholarship fund at the Boys and Girls Clubs named for his grandfather, Harry Soref, the founder of Master Lock Company. The scholarships provide kids from the Boys and Girls Clubs with up to 75% of room, board and tuition to colleges and universities in the state of Wisconsin each year.
Turer has also been a minority owner with the Milwaukee Brewers Baseball Club since late 1996 under Bud Selig’s ownership. He continued to stay on as an owner when Mark Attanasio purchased the team in 2004, and, in turn, Attanasio invested in the Admirals when Turer purchased the team in 2005.
Turer graduated from Nicolet High School in 1984 and UWM in 1988 with a degree in Business Administration. He and his wife Pam live in Milwaukee.

Gale Klappa
A Mogul since Season 6, Gale Klappa is Chairman Emeritus of WEC Energy Group. He was awarded this honorary title in May, 2026 – the first time this honor has been bestowed in the company’s more than 125 year history.
Based in Milwaukee, WEC Energy Group is one of the nation’s premier energy companies, serving 4.8 million electric and natural gas customers in Wisconsin, Illinois, Michigan and Minnesota.
Klappa has more than 45 years of experience in the energy industry, and more than 30 years at the senior executive level. With his extensive experience, Klappa led the board with a deep understanding of the investment decisions and public policy issues facing large public companies.
Klappa joined Wisconsin Energy as president in April 2003. He was elected to the company’s board of directors in December 2003. From May 2004, Klappa served as chairman and chief executive officer of Wisconsin Energy and We Energies. Under his leadership, the company successfully completed its 2015 acquisition of Integrys Energy Group, at which time he assumed those same roles for WEC Energy Group.
Klappa served as non-executive chairman of WEC Energy Group after retiring as CEO in May 2016. In October 2017, Klappa resumed the role of chairman and chief executive officer to provide leadership and continuity following a medical setback that sidelined his successor. He returned to the non-executive chairman role in May 2024 and retired from the board of directors in May 2026.
Before joining the company, Klappa held executive leadership roles at Southern Company, a public utility holding company based in Atlanta serving the southeastern United States. He served as executive vice president, chief financial officer and treasurer. Klappa was also chief strategic officer at Southern Company, North American group president of Southern Energy Inc., and president and CEO of South Western Electricity — Southern Company’s electric distribution utility in the United Kingdom.
Before his assignment in the U.K., he was senior vice president of marketing for Georgia Power, Southern Company’s largest subsidiary.
Klappa is a 1972 graduate cum laude of the University of Wisconsin–Milwaukee (UWM), with a bachelor’s degree in mass communications.
He is a recent member of the board of directors of Associated Banc-Corp. , co-chair of the Milwaukee 7 regional economic development initiative, and serves on the UWM School of Business Advisory Council. In addition, Klappa has owned a minority interest in the Milwaukee Bucks National Basketball Association franchise.
Klappa previously served on the boards of directors of Joy Global Inc. from 2006 to 2017 and Badger Meter Inc. from 2010 to 2023. He was also chairman of the Metropolitan Milwaukee Association of Commerce (MMAC) from 2007 to 2009 and continued to serve on the Executive Committee through 2023.
He served as a director of the Edison Electric Institute for more than a decade and was a trustee for the Electric Power Research Institute from 2008 to 2015. He served as chairman of Nuclear Electric Insurance Limited from 2007 to 2010.
Klappa has also served in a number of leadership roles for organizations, creating a brighter future for our communities.
From 2006 to 2010, Klappa served on the board of directors of United Way of Greater Milwaukee, and from 2010 to 2016, he was a director of the United Performing Arts Fund. He was also a member of the board of trustees of the Medical College of Wisconsin from 2006 to 2016.
Honors and Awards
- In 2025, Klappa was honored with the MVP Award from the Boys & Girls Club of Greater Milwaukee.
- In 2024, Klappa received lifetime achievement awards from UWM and the National Association of Minority Contractors — Wisconsin. He was recognized for success in professional achievement; community involvement; advancement of UWM’s mission and support of minority contractors; giving back of time, talent and treasure; and encouraging and inspiring future leaders.
- In 2023, Klappa was inducted into the Wisconsin Business Hall of Fame.
- The Boy Scouts of America — Three Harbors Council — honored Klappa in 2022 with the Distinguished Citizen Award.
- In 2021, he was named one of the 30 most inspiring leaders to watch by Silicon Review magazine.
- Business Worldwide magazine named Klappa CEO of the Year — Electric and Natural Gas Industry for both 2016 and 2018, as well as Growth Strategy CEO of the Year — USA for 2018. In 2018, he was also named CEO of the Year by CEO Monthly Magazine for the Most Outstanding Energy Delivery Holding Company.
- The Milwaukee Business Journal honored Klappa in 2017 with the Executive of the Year award.
- In 2016 — for the sixth consecutive year — he was named to the All-America Executive Team by Institutional Investor magazine.
- He was named 2013 Wisconsin Business Leader of the Year by the Harvard Business School Club of Wisconsin.
- In 2012, Corporate Responsibility magazine named Klappa Responsible CEO of the Year for his commitment to transparency, accountability, and customer satisfaction.
- Electric Light & Power magazine named Klappa CEO of the Year in January 2012 — recognizing his role in executing the company’s Power the Future plan. This landmark plan added 50% more generating capacity to the company’s operating fleet while cutting emissions of sulfur dioxide, nitrogen oxide, and mercury by 80%.
- In 2011, Klappa received an honorary Doctor of Commercial Science degree from UWM in recognition of his support for UWM’s growth initiative, his leadership in helping to shape the economic future of southeast Wisconsin through the launch of the Milwaukee 7, and his extensive community involvement.

David Gruber
David is the founder and CEO of Gruber Law Offices, an award-winning personal injury law firm. David has grown Gruber Law Offices from one law firm to now around 120 team members. David’s success has allowed him to make significant contributions to many businesses and organizations in communities throughout Wisconsin. “One Call…That’s All!”
Did you know David played NCAA basketball? Read about it here

Steven Gruber
Attorney Steven Gruber is an award-winning personal injury attorney at Gruber Law Offices who has successfully handled cases regarding serious matters and incidents that have been highly publicized by local, national, and international media outlets. He also leads business strategy at Gruber Law where he is significantly responsible for the firm’s growth and success. Attorney Steven Gruber is proud to help injured victims get the compensation they deserve. He is honored to be a Mogul on Project Pitch It and continue his family’s and firm’s tradition of positively impacting our community.

Gina Della
Gina Della is an award-winning executive leader, entrepreneur, speaker, and business growth strategist known for building brands, developing high-performing teams, and driving exceptional results.
Throughout her career, she has earned recognition for her expertise in sales leadership, marketing, customer experience, team development, and business growth.
Passionate about helping people and organizations reach their full potential, Gina now focuses on leadership development, consulting, sales training, strategic planning, and mentoring entrepreneurs. She is known for her ability to simplify complex challenges, inspire action, and help people achieve results they once thought were impossible.
As a Project Pitch It Mogul for Seasons 9 and 10, Gina brings a unique perspective that combines executive leadership, entrepreneurship, sales expertise, marketing strategy, and a passion for helping founders grow their businesses and turn great ideas into lasting success.

Dr. Deborah Allen
Guest Mogul, Dr. Deborah N. Allen (aka Dr. DNA) is an accomplished entrepreneur and forward-thinking business executive. Allen has over 30 years of experience driving business sales and increasing revenue. Dr. Allen honed her skills in service quality, organizational process improvement and change management at a public utility company serving alongside C-suite executives. As former President of Nevada Corporation, DBA McDonald’s, Dr. Allen owned 10 McDonald’s Restaurants, with 700 employees and $15 million in annual sales. As an experienced entrepreneur and service quality expert, Dr. Allen is committed to mentoring current and future entrepreneurs through her organization, DNA Network LLC.
MEDIA SPONSORS
Project Pitch It airs in every television market in the state and has more than 80,000 weekly viewers.
The statewide network includes:
WISN-TV 12 (Milwaukee)
WSAW/WYOW-TV 7 (Wausau) | WBAY-TV 2 (Green Bay) | WKBT-TV 8 (La Crosse) | WKOW-TV 27 (Madison)
Watch Emerging Entrepreneurs Pitch their product or service on Project Pitch It
Are you excited to discover the next generation of entrepreneurs? Look no further than Project Pitch It. Each week, emerging entrepreneurs from across Wisconsin pitch their innovative products and ideas to a panel of experts, including business moguls Jerry Jendusa, Gale Klappa, David Gruber, and Peg Ann. These passionate individuals are working hard to turn their big ideas into successful businesses, and with awards totaling more than $40,000 each week, the stakes are high. Don’t miss your chance to witness the creativity, drive, and determination of Wisconsin’s up-and-coming business leaders – tune in to Project Pitch It now!
