First-ever local TV show focused on statewide entrepreneurship set to premiere on WISN TV

Today, B&D Productions and Cardinal Stritch University announced the premiere of a first-time, unique local TV show, Project Pitch It. The announcement was made by B&D managing partners and Executive Producers of Project Pitch It, Bev Greenberg and Dean Maytag.

Project Pitch It is a local business television show focused on spotlighting the importance of entrepreneurship and its ability to drive local job creation. The main goal of Project Pitch It is to inspire and nurture entrepreneurship in Milwaukee and across Wisconsin. There will be six, 30-minute shows that will air on WISN-TV, channel 12, Saturdays at 6:30 p.m.

“WISN 12 is very excited to debut Project Pitch It in first quarter 2017, as it is a very creative way to help local entrepreneurs realize their dreams, said Jan Wade, WISN TV President & General Manager.  It is also a good way to help local businesses grow.”

The concept is simple – local entrepreneurs “pitch” their business ideas to four “moguls,” who are accomplished local business leaders. The “moguls” will grant prizes totaling $30,000 in value to best assist them in creating a new Wisconsin business. The “moguls” include Jerry Jendusa (Stuck), Mark Burish (Brighstar), Jim Lindenberg (Lindy Enterprises) and Peter Feigin (Milwaukee Bucks). Dr. Eve Hall, President & CEO of the African American Chamber of Commerce will serve as the host for Project Pitch It.

Project Pitch It was created by Greenberg who spent the majority of her career at Time Warner Cable as vice president of communications and regional local programming. Bev recognized that TV may be the opportunity to improve upon Wisconsin’s ranking from 34th in job growth. She stated the following, “the show will be an entertaining way to encourage and inspire others to take the chance to create businesses that will stimulate jobs and economic growth in Wisconsin.”

As the presenting sponsor of Project Pitch It, Cardinal Stritch University’s President, James P. Loftus, Ph.D. shared, “Cardinal Stritch University is proud to sponsor the production of Project Pitch It. For the past 80 years, we have lived out our Catholic, Franciscan values by being in and of the community. This show is a further extension of our role in strengthening our societal fabric by supporting economic development, job creation, and stronger businesses in Wisconsin.”

Project Pitch It is being produced by a Southeastern Wisconsin-based production company, My People Creative led by its owners, Jason Ruck and Derek Degenhardt. The program has received strong support from Milwaukee’s new business community, partnering with organizations such as BrightStar Wisconsin Foundation, Biz Starts Milwaukee, Gener8tor; and The Commons to identify these remarkable entrepreneurs. Wisconsin businesses have provided additional support including: Propeller, Platypus Advertising, Clear Channel Outdoor, and the Milwaukee Business Journal.

Media Contact:

Bev Greenberg
Project Pitch It Executive Producer
(414) 943-8918

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